Posts Tagged branding

What if they Swapped Logos?

Here’s a little followup to a couple links I shared in the past from Toxel.com. It’s another interesting look at large brands only this time asks the question: what if they swapped logos? This is sure to put a smile on your face!

Companies Swapped Logos at Toxel.com

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Keep It Simple, Sparky (Simplified Logos)

Fun Link: Honest Logos

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Keep It Simple, Sparky! (Simplified Logos)

I know, you probably wanted me to go with the original KISS meaning ending with “Stupid,” but hey, I make the decisions around here! I came across the following post that had some “simplified logos” and in each case I was able to tell who the logo belongs to. There are a couple lessons that can be learned here.

First of all, here’s the link: Simplified Logos

Finally, here are the lessons:

Number one: branding can be incredibly strong. These logos are an extension of each companies brand, yet they don’t outwardly include the company name. Think of ways you can effectively use branding to strengthen your business.

Number two: it is always best to be concise. It is possible to get your message across using less. Work at what you would like to say and then work to simplify, simplify, simplify.

Parting note: I know that we’re probably not giants like the companies featured at the link, but we can still take a tip from and gather inspiration from them. After all, they started out small too!

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A Quick Lesson in Branding from a Fast Food Chain

A fun circumstance happened to me today while I was at work. My wife was out with my daughter and she sent me this photo of her while they were at lunch.

Even though there is no logo or signage in the photo, I was able to tell instantly what restaurant they were at. Read the rest of this entry »

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