I know, you probably wanted me to go with the original KISS meaning ending with “Stupid,” but hey, I make the decisions around here! I came across the following post that had some “simplified logos” and in each case I was able to tell who the logo belongs to. There are a couple lessons that can be learned here.
First of all, here’s the link: Simplified Logos
Finally, here are the lessons:
Number one: branding can be incredibly strong. These logos are an extension of each companies brand, yet they don’t outwardly include the company name. Think of ways you can effectively use branding to strengthen your business.
Number two: it is always best to be concise. It is possible to get your message across using less. Work at what you would like to say and then work to simplify, simplify, simplify.
Parting note: I know that we’re probably not giants like the companies featured at the link, but we can still take a tip from and gather inspiration from them. After all, they started out small too!