http://www.youtube.com/watch?v=jqb5vztIlHY

Aaron Wheeler had me do a redesign of his postcard. Here is a before and after. Please watch the video for details on the changes I made and why.

Before

After

Lee Asher's New Diving Board Double Ebook Title

Original Diving Board Double Cover

Lee Asher had contacted me to redesign his Diving Board Double ebook.

The main reason he wanted to do this was to include his own Fournier 605 playing cards in place of the Bicycle card he had previously used.

With this in mind, I made a couple suggestions. First was to find new photography. I wanted to find a shot that showed more of the diving board because I wanted to add the Fournier card back directly onto the board. My second suggestion was to replace the feet with shoes…because feet are, well, just gross looking. As you’ll see, you can’t go wrong with some Chuck Taylors.

Finally, I wanted to spice things up with the typography for the title. You can see, above, how I make it look like it’s floating above the water, complete with the shadow on the bottom of the pool.

I love it. You’ve managed to modernize the concept. Great work.—Lee Asher

Here is the complete, finished cover in its natural habitat.