Archive for category Branding
What if they Swapped Logos?
Posted by Kris Sheppard in Branding, Fun Links, Humor, Inspiration on 09/13/2011
Here’s a little followup to a couple links I shared in the past from Toxel.com. It’s another interesting look at large brands only this time asks the question: what if they swapped logos? This is sure to put a smile on your face!
Companies Swapped Logos at Toxel.com
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Keep It Simple, Sparky (Simplified Logos)
Keep It Simple, Sparky! (Simplified Logos)
Posted by Kris Sheppard in Branding, Fun Links, Inspiration, Quick Tips on 06/25/2011
I know, you probably wanted me to go with the original KISS meaning ending with “Stupid,” but hey, I make the decisions around here! I came across the following post that had some “simplified logos” and in each case I was able to tell who the logo belongs to. There are a couple lessons that can be learned here.
First of all, here’s the link: Simplified Logos
Finally, here are the lessons:
Number one: branding can be incredibly strong. These logos are an extension of each companies brand, yet they don’t outwardly include the company name. Think of ways you can effectively use branding to strengthen your business.
Number two: it is always best to be concise. It is possible to get your message across using less. Work at what you would like to say and then work to simplify, simplify, simplify.
Parting note: I know that we’re probably not giants like the companies featured at the link, but we can still take a tip from and gather inspiration from them. After all, they started out small too!
The Mandala: Final Issue of Volume 1
Posted by Kris Sheppard in Branding, The Mandala on 06/11/2011
Be sure to check out my latest article in The Mandala. In this article I offer advice on the necessity of building, strengthening, and constantly using your own original brand.
This issue also features the cover story on The Academy of Magical Arts Awards, and other articles by Shawn McMaster, Lou Serrano, Rich Cowley, Keith Dion, Tony Clark, Paul Romhany, Brent Geris and Tom Burgoon. Also, look out for Turnover, a fictional story crafted by Gavin Inglis that revolves around magic and is expertly illustrated by Hannah McMaster.
The Mandala May/June 2011
Guess Who?
Posted by Kris Sheppard in Branding on 03/28/2011
Take a look at these products and tell me if you can tell who created them. Go ahead… I’ll wait. Did you get it?
Who is the creator of these products?
A Quick Lesson in Branding from a Fast Food Chain
Posted by Kris Sheppard in Branding on 10/05/2010
A fun circumstance happened to me today while I was at work. My wife was out with my daughter and she sent me this photo of her while they were at lunch.
Even though there is no logo or signage in the photo, I was able to tell instantly what restaurant they were at. Read the rest of this entry »
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